Beyonce & Jay Z Going Vegan for “22 Days”


We’ve got 22 days of recipes and restaurants for them!! And lots more!

Beyonce and Jay Z are the latest celebrities  to announce that they are adopting a vegan diet, according to a recent report. Or at least they are going to try it for three weeks at first, looking for a “spiritual and physical cleanse,” as Jay Z described on his website, Life and Times. They are embarking on this challenge because “it just feels right!” Check out his explanation in his own enthusiastic words….

Jay Z, on his website:

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.

On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…

Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!

So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…

Best of luck and health!

P.S. B is also joining me.”

imagesJay Z even includes a link on his site to a friend’s website called “22 Days Nutrition” which explains all the benefits of plant-based nutrition.  The site looks very interesting and I can’t wait to explore it more thoroughly.

images-1Bravo to Beyonce and Jay-Z for being great nutritional role models for their billions of fans worldwide. We wish them much success in this adventure and we know that they’ll feel so good that being vegan won’t be just a passing phase but a new way of life!!  We’ve got loads of ideas for them both about everything vegan and plant-based at Vegan American Princess!!

I’m excited to follow their journey!!

Click here to read Music Is A Universal Language…Vegan Musicians

xox Ellen



  1. If Beyonce is attempting to go vegan for 21 days, my hopes would be that she would shed the furs she has been recently spotted wearing into vegan restaurants. Not only is this offensive to the clientele of these restaurants that are fully committed to the rights of ALL sentient beings, but it is hypocritical to wear 50 dead animals on your body while claiming to “go vegan’ partially for spiritual purposes.
    Ellen Lavinthal, Animal Alliance

    • Dear Ellen,
      OMG I agree! I think that JayZ, when making his announcement to go vegan, should have specifically said he was going to eat “completely plant-based” for 21 days, which is I think was more of his intention anyway. My experience is that people just getting interested in veganism and plant-based nutrition by dipping their toe in, in this case for 21 days, are not fully aware that there is a definite distinction between the two. Also, this very public couple is always scrutinized for every move and action they take, so wearing fur would obviously be a poor choice, given their vegan proclamation. Hopefully the outcry over the recent photos and appearances in vegan restaurants will educate them that veganism also encompasses caring about the welfare and treatment of animals, as well as not eating them. This is their journey and I’m eager to hear what they have learned from it.

    • You bet, Ellen! I couldn’t agree more! Thanks for the comment!


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  2. […] Click here to read about Jay Z and Beyonce’s Vegan Diet […]

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