Katie Holmes Signs On With Alterna Professional Haircare

Apparently, Katie Holmes totally agrees with me about Alterna’s wonderful line of professional haircare products. In my prior post entitled Bamboo Hair Products By Alterna, I talk about how I first discovered and fell in love with this certified organic, cruelty-free and ethically traded haircare line. Women’s Wear Daily recently reported that Katie has signed on as an investor in Alterna. You can see for yourself how gorgeous she looks in Alterna’s ad campaign!

I love Alterna’s Bamboo line of haircare products so much, that I truly believe the slogan: “transformation…after just one use.” The anti-frizz shampoo, conditioner and Kendi spray oil have continued to work magic on my fine, wavy hair since I discovered them back in July 2012.

“I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens,” said Katie in a recent statement. “It’s good for my hair and good for the earth, so I feel good using it.” Katie further stated that “when it comes to hair, great style should be sustainable,” and added that “using the right products means you don’t have to work as hard to look and feel your best.” I could not agree more!!!

You could purchase Alterna’s professional haircare line from their website, or at Sephora, NordstromUlta, or at select hair salons near you.


  1. I’d never heard of this brand before! It sounds great. I’ll have to look into it. I’m happy enough with my current shampoo (Kiss My Face Big Body), but I’d be up for trying something new!

  2. Debby,
    How is it with control split ends and frizzy hair.?

  3. my hairdresser recommended your “bamboo sytle pin straight styling balm” as a replacement for a redken product i’d used for years. i want to do my part to support “cruelty free” companies (save the bunnies!) and i’m happy with your product. thank you for making it, and doing so without harming innocent animals. i will tell all my friends to do the same. peace…

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